Implementing an augmented reality and animated infographics application for presentations: effect on audience engagement and efficacy of communication

Abstract Presentations are the most successful and popular form of communication in business. However, formats presentations business have not changed much for past few decades. The emergent disruptive technologies such as Augmented Reality Animated Infographics provided potential enhancing communications businesses to increase engagement therefore increasing effectiveness communications. This paper focuses on impact using interactive AR presentations. presents design development our presentation application. Followed by a an empirical study into usability compares results against traditional slideware slides approach. experiment with 94 participants presented analysed. demonstrate that approach out performs methods terms usability, audience communication.